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Born in KwaZulu Natal, Craig spent his early days exploring the Drakensberg Mountains which cultivated a strong sense of adventure and the need to expand his horizons. Currently based in South Africa's creative capital, Cape Town, Craig now directs, films and edits visual imagery in the Automotive and Lifestyle industries.

After years in the Advertising world, working for one of Africa's top Digital Agencies, Craig made the move to branch out as an independent by marrying his strategic experience with his passion for film and photography. Having worked with top-tier brands such as Ford Motor Company, The Belmond Group, Front Runner and Cape Union Mart, Craig's experience and professional approach brings confidence to any project, big or small.

From planning to post-production, Craig's independent status presents brands with an all-in-one solution. Whether it's working one-on-one with talent or leading production teams, Craig is a creative director with the rare ability to film and direct the moving parts around him whilst also being able to close out your project in post.

Outfitted with a full Sony Alpha stable and a purpose-
built Land Rover Defender designed to go anywhere in self-sustained fashion, Craig brings a wildcard to the table that offers clients the opportunity to place their brand and products in inspiring, remote and truly unique locations.

When it comes to the end result, Craig always goes the extra mile to ensure the creative execution delivers on the objectives of being strategic, engaging,  and visually appealing. 

Check out his Instagram account below to see what his daily life looks like.